They're on my Email List, Now What?
You're building an email list but not quite sure what the heck you should be sending to your subscribers?
No worries! I've got you covered!
Below I'll walk you through the various emails you should be sending to your list.
The Welcome Sequence
This is probably THE most important email sequence you need for your email list.
Let me put this into perspective. So your landing page or opt-in box, is kinda like asking for the first date. Getting the person's number, or in this case their email.
The Welcome Sequence (aka The Nurture Sequence) is the dating portion.
You've got the Welcome Email (the first date), The Story Email (they liked you so they want to get to know you more), The Best Content Email (what to you have to offer them), Invite to an Amazing Freebie (do they want to keep this going and take it to the next step in the relationship).
The Welcome Email
The welcome email is where you set the expectations of what's to come and give them what they opt-ed in for. How often are you going to be emailing them? What things will you be emailing them about? Tell them a little bit about yourself but not all of it. You want to save most of your story for the next email.
You'll also want to let them know how they can stay connected to you on your other platforms. Do you have a FREE Facebook Group, Facebook Page, Instagram account, etc.
If you don't have a Welcome email yet or you think you might need to tweak yours I have a FREE 5 Day Training and on Day 5 I'm going to be walking you through exactly how to write your own Welcome Email and you'll actually get to write it with the template I'll be giving you and get feedback.
You can access that training by clicking here.
The Story Email
This is the email where you tell them what happened to get you where you were today.
What was the struggle or problem or what happened to you?
What happened that helped you solve that or made you make the decision to change something?
And now you're doing XYZ because you learned XYZ?
Don't give them the how though. Just give them the what. What did you do to solve the problem and get you from A to Z. The how would be solved in your paid offers.
"I had launched my first course with a webinar and it tanked. No sales on that webinar.
Luckily I had started building an email list and those webinar registrants were on there.
I sent out a series of emails following that webinar and ended up making 5 sales. My email list was my saving grace. Without it I wouldn't have made anything.
I then learned everything I could about email marketing and now teach others to do the same."
Now this is a very condensed version of what your story email should be. Make sure to add in the details and emotions that make it a story.
You also want YOUR story to CONNECT with your audience on a problem they are having. Your story email is more about them then you. It shows them you understand them and were having the same problems and you could help them.
At the end of that email you want to give them another valuable freebie. It could be a cheat sheet, checklist, a pre-recorded training you had done, etc.
The Best Content Email
In this email I like to direct the subscriber to my 3 best pieces of content that are related to what they opt-ed in for.
This is going to continue to build the know, like and trust factor and help to continue to establish you as an expert.
The Invite to an Amazing Freebie Email
In this email you're going to invite them to a high value FREE training. A pre-recorded webinar, challenge or other high value FREE training.
This can be a lead in to a sales pitch in that FREE training if you have an evergreen product.
The Weekly Emails
Once they've been through your welcome sequence you want to then add them to your regular weekly emails for the segment that they opt-ed in for.
For example, if you teach on Facebook, Pinterest and Instagram. If they opt-ed in for just the Pinterest emails then you want to add them to that weekly email segment.
By emailing them weekly and content they actually want you'll again build that know like and trust factor. You'll stay top of mine and because you're showing up weekly to continue building the relationship they're likely to become a buyer.
If you're sitting there thinking, "Ok, Jen. That's nice. But I have no clue what to write about?"
Well, I'm going to be going through how to set up your weekly emails to help you reach your goals and come up with a content plan for the next 90 days in my FREE 5 Day Workshop - 5 Days to a More Profitable Email List.
If you haven't yet, grab you're spot in my FREE 5 day training click here.
The Warm Up Emails
Warm up emails are sent out to your list prior to launching your product service or offer.
Think of this as an airplane runway. The longer the runway the better the takeoff.
Meaning the longer your warm up the better your sales will be.
I usually like to do about a 4 week warm-up for my launches. I create 4 blog posts specific to the product I'm launching and send an email to my list once a week directing people to those blog posts.
Been growing your list but haven't talked to them in awhile. You should set up a re-engagement campaign.
Besides re-engaging the list who still wants to hear from you, it'll help remove the ones who don't.
You'll want to figure out 4 weeks of content that you can send to your list for starters.
After these 4 weeks, you can set up a sequence to trigger for anyone who hasn't opened those emails.
In this email sequence you'll attempt to re-engage them with catchy headlines and some high value FREE content inside. For example you could send them to a webinar you did that isn't made available to the public unless you're doing a launch.
In each of these emails you'd explain that you don't want to keep them there unless they want to hear from you because they haven't opened your emails in awhile. If they don't end up opening your emails from that sequence or they open and don't click on anything to confirm they're still interested in the content you're sending, then remove them from your list at the end of the sequence.
You don't want to keep bugging them with emails they don't want and it hurts you as well.
You'll be paying for people that aren't opening and low open rates will actually hurt your inbox delivery for people who do want your emails. If email providers see you have low open rates you can start ending up in spam folders instead of inboxes.