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AIDA

AIDA stand for Awareness, Interest, Desire, Action. You'll see this acronym most commonly used when referring to sales funnels. People becoming aware of your business, developing interest in what you do and offer, desire for your products and opting-in or purchasing your products, services and offers.

CART ABANDONMENT

Cart Abandonment refers to people leaving something in their cart on a checkout page without purchasing.

CHALLENGE

A series of mini trainings to help your leads reach a desirable outcome.  For example 5 Days to Walking Your Dog Off Leash. Usually at the end of the challenge a follow up series of sales emails starts.

CONTENT MARKETING

Content Marketing is a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.

CPC (COST PER CLICK)

Cost Per Click or CPC refers to the amount it is costing your for every person who clicks on your ad.

CPL (COST PER LEAD)

Cost Per Lead or CPL refers to the amount it is costing your for every person who opts in for your selling method. Example they sign up for your webinar. What did you spend on advertising and how many people signed up for your webinar? Divide your advertising cost by your leads and you'll have your CPL.

CRM (CUSTOMER RELATIONSHIP MANAGER)

A CRM program allows businesses to manage business relationships and the data and information associated with them.

CTR (CLICK THROUGH RATE)

Your Click Through Rate or CTR refers to the amount of people clicking through to whatever is on the otherside of your link. You'll see this commonly referred to in advertising. The amount of people clicking through to what your ad is offering divided by those who didn't would be your CTR.

DEADLINE FUNNEL

Deadline Funnel is a program that you can use to set-up timers for your sales pages, landing pages, emails, checkouts and more.

EPL (EARNINGS PER LEAD)

Earnings per lead refers to the amount of money you earned for each lead you received. You would take your total leads divided by your total earnings to figure out how much you earned for each lead on your list. The purpose of this is to be able to predict future earnings the next time you run the promotion. For example if you know each person on your list earned you $23 last time and your goal is $5000 this time. You know you would need 217 leads.

ICA (IDEAL CUSTOMER AVATAR

An ideal customer avatar is a fictional character that represents your ideal prospect. Your ICA will help you understand the motivating beliefs, fears and secret desires that influence your customer's buying decisions.

FOLLOW-UP SERIES

A series of sales email used following a selling method (webinar, video series, challenge, etc) to coach subscribers/leads into purchasing your product/service or offer or taking the next step with your business.

LANDING PAGE

A Landing Page is a standalone web page, created specifically for the purposes of a marketing or advertising campaign. It's where a visitor “lands” when they have clicked through from an ad or something similar.

LAUNCHING

Launching, to launch or re-launching refers to debuting a product into the market. The product launch signifies the point at which consumers first have access to a new product or are able to access it again (re-launch). 

LAUNCH DEBRIEF

A launch debrief is a document where you go through all the data of your launch to figure out what worked, what didn't, how much you earned, how much you spent, etc. Basically going through all the data available.

LEADBOX

echnically speaking, a “Leadbox” is a popup window that appears when potential subscribers click on a designated link, image, button or text on a site.

LEADMAGNET (FREEBIE, READMAGNET)

A lead magnet is a marketing term for a free item or service that is given away in exchange for contact details (usually first name and email address).

LEADPAGE

A “Leadpage” is a landing page that you can customize and use for your business inside Leadpages membership area.

LIST (EMAIL LIST)

A list of email addresses and names used in email marketing. Usually grouped together (segmented) by interests of what they signed up for.

MASTERMIND

A Mastermind is a group of select individuals usually with one leader that help with brainstorming, accountability and support in a group setting to create the success you want.

OPEN RATE

Open Rate refers to the amount of people opening your emails in email marketing.

PIN (PINNED)

A Pin is referring to a Pinterest Pin which is any image added to Pinterest that links through to content. Pinned or pinning refers to adding an image with a link to a Pinterest Board which is a collections of Pins usually on the same topic or category.

RE-ENGAGEMENT CAMPAIGN

A re-engagement campaign refers to a series of high value emails used to help try to re-engage subscribers that haven't been opening or clicking emails for a period of time (usually 3 months or more).

RFP (REQUEST FOR PROPOSAL)

Is a document that solicits proposal, often made through a bidding process, by an agency or company interested in procurement of a commodity, service, or valuable asset, to potential suppliers to submit business proposals.

SALES FUNNEL

A Sales Funnel (also known as a revenue funnel or sales process) refers to the buying process that companies lead customers through when purchasing products. A sales funnel is divided into several steps, which differ depending on the particular sales model.

SUBSCRIBERS

The term Subscribers refers to the people who have signed up to getting emails from you.

VIDEO SERIES

A video series usually consists of 3 videos that teach a small win to help lead people closer to purchasing a product, service or offer. The video series is usually followed by a sales sequence.

WELCOME SEQUENCE (NUTURE SEQUENCE)

A Welcome Sequence is an automated series of emails that subscribers receive after opting in for an incentive to help start to build a relationship with the subscriber and introduce them to you and your company.

 
Jennifer Scott