Putting Human Touch Back into Online Marketing with Bonjoro
Today's tip is all about putting personal human touch back into online marketing with Bonjoros. What is a Bonjoro you ask? Check out the sample video below.
The Bonjoro App - Create Your Account Here and then download the app to your phone.
ActiveCampaign - My favourite email provider! You can grab your 14 Day FREE trial here if you don't already have it.
Zapier - Create your account here if you don't have one.
SETTING UP YOUR ZAP
Before you start setting up your zap you'll want to make sure you have your list created in your email provider. The Zap will need this to pull data from.
For this example say I have people signing up for my challenge and I've set up a dedicated list for anyone who signs up for that specific challenge. When they are added to the list it triggers the zap to create a to-do in Bonjoro which I would then receive a notification for.
You could also use a webhook in your email provider in combination with Zapier to trigger a Bonjoro to be created. This would allow you more freedom because with the webhook it could be set-up anywhere in your automation. For example if someone clicked a specific link in an email and you have a behaviour set-up to check if they've visited that page. If the answer is yes, the webhook is triggered and a Bonjoro is created with the reference to what action they took.
Check out the video below for a walk-through on how to do this.
CREATING YOUR BONJOROS
Now that you have your zap set-up and Bonjoro "to-dos" are being created you can use the app on your phone to start creating your videos. The app doesn't allow them to be created on your desktop.
In the video below I'll walk you through exactly what to do on your mobile app to get your Bonjoros sent.
CHECKING YOUR RESULTS
The app allows you to see who's received your emails, who's opened, who's played the video, who's liked the video (aka as "thanked") and who's clicked your call to action.
I've also received some very nice replies from sending these short personalized videos out to new subscribers.
WANT MORE WAYS TO PUT "HUMAN TOUCH" BACK INTO ONLINE MARKETING?
I recently wrote an article for Roooar Magazine on "Putting Human Touch Back Into The Online World". You can grab your copy of it by clicking here.